Alaska Airlines to Launch Atmos Rewards
Alaska Airlines will launch a unified loyalty program for Mileage Plan and Hawaiian Miles members on October 1, 2025. The airline is expected to reveal details about this new program later this monthly, likely on August 20.
While we do not know what this new program will look like, we have learned what it will be named. It’s Atmos Rewards!
Alaska Airlines has not officially unveiled the new name, but it now known through different sources. One of them is Choice Hotels, where the name is referenced in the fine print for its transfer partners.
Hawaiian Airlines also briefly stated on its site that “We are currently in the process of transitioning the HawaiianMiles Program to Atmos™ Rewards, our combined loyalty program with Alaska Airlines.”
We also know that Alaska Airlines filed for a trademark for Atmos Rewards back in November of 2024. And last but not least, there’s also a website for the new program, although is not functional yet.
Later this month Alaska is expected to confirm the new name and hopefully share meaningful details about what members can look forward to in October.
HT: Biz Journals
