Big Changes for Spirit Airlines Business Model
Spirit Airlines announced today some major changes to its business model. The airline is introducing new offerings, including brand-new premium selections, as part of a significant transformation.
Spirit will begin offering new travel options for booking on Aug. 16 and launch the newly transformed Guest experience by August 27, 2024.
“We’re unveiling a new era in Spirit’s history and taking low-fare travel to new heights with enhanced options that are unlike anything we’ve offered before,” said Ted Christie, Spirit’s President and Chief Executive Officer. “We listened to our Guests and are excited to deliver what they want: choices for an elevated experience that are affordable and provide unparalleled value.”
New Travel Options
Spirit will offer its guests the option to select a premium flying experience. The new premium experience will complement additional options ranging from elevated to economical to meet the needs of all travelers. The four new travel options include: Go Big, Go Comfy, Go Savvy and Go. All four options include the flexibility of no change or cancel fees.
- Go Big delivers the best value in the sky and includes a Big Front Seat®, snacks and drinks, including alcoholic beverages, one carry-on bag, one checked bag, priority check-in and boarding, and streaming access through the fastest Wi-Fi of any U.S.-based airline.* The Big Front Seat features enhanced comfort with wider seats, extra legroom, additional seat cushioning and no middle seat. Go Big will be available to book and experience starting Aug. 16, with snacks and drinks included and priority check-in launching on Aug. 27.
- Go Comfy is a brand-new seating option that offers increased comfort and space with a guaranteed blocked middle seat, one carry-on bag, one checked bag, priority boarding, and a snack and non-alcoholic beverage. Go Comfy will be available to book starting Aug. 16 and experience beginning Aug. 27.
- Go Savvy provides the choice of either one carry-on bag or one checked bag and standard seat selection during booking. Go Savvy will be available to book and experience starting Aug. 16.
- Go offers the greatest affordability for those who want to keep it simple with the flexibility to purchase any of the following options: checked bags, standard seat selection, Wi-Fi, and snacks and beverages. Go will be available to book and experience beginning Aug. 16.
Designated Priority Check-In
Spirit will debut a priority check-in experience on Aug. 27 for Guests who opt to Go Big or are Free Spirit® Gold members or Free Spirit World Elite Mastercard holders at more than 20 airports.
That includes Atlanta (ATL), Cancun (CUN), Dallas-Fort Worth (DFW), Detroit (DTW), Fort Lauderdale (FLL), Houston (IAH), Las Vegas (LAS), Los Angeles (LAX), Newark (EWR), New York-LaGuardia (LGA) and Orlando (MCO).
This dedicated lane will provide front-of-the-line access to the first available ticket counter agent for Guests to breeze through check-in.
Enhanced Boarding
Spirit Airlines will launch a new boarding process starting Aug. 27. The redesigned process will include five groups.
Priority boarding will be available for Guests who choose the Go Big and Go Comfy options, Free Spirit Gold and Silver members, Free Spirit World Elite Mastercard holders and active-duty U.S. service members, and their spouses and children when traveling with the service member.
The new boarding process aims to decrease overall boarding time and boost the airline’s on-time performance.
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