Hyatt Announces Unscripted by Hyatt
Hyatt has added yet another brand today. The company announced on Friday that Unscripted by Hyatt will be its newest brand in the Essentials portfolio.
“Designed for travelers who value the essentials and prefer spontaneity over structure”, Unscripted by Hyatt hotels will have a flexible, collection-style approach where each property reflects its own identity and local flavor.
The new brand is positioned in the upscale segment, offering the option to “unlock growth through adaptive reuse and conversion-friendly opportunities” for owners. Hyatt says that there are over 40 hotels globally in active discussions to join the brand.
“The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,” said Hyatt’s Head of Americas Development, Dan Hansen. “By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.”
Unscripted by Hyatt will likely join the World of Hyatt loyalty program, making it the 35th brand. That would mean that you can soon earn another Brand Explorer Award.
