Hyatt to Acquire Apple Leisure Group
Hyatt Hotels has announced an agreement to acquire Apple Leisure Group (ALG). The addition of these properties will significantly expand Hyatt’s luxury getaway options. The price tag for the transaction is $2.7 billion in cash, and it is anticipated to close in the fourth quarter of 2021.
ALG’s resort brand management platform AMResorts provides management services to the largest portfolio of luxury all-inclusive resorts in the Americas under the AMR Collection brand portfolio, including well-known brands Secrets Resorts & Spa, Dreams Resorts & Spas, Breathless Resorts & Spas and Zoëtry Wellness & Spa Resorts as well as the fast-growing Alua Hotels & Resorts brand, which is expanding in European leisure destinations.
The acquisition also includes ALG’s membership offering, Unlimited Vacation Club, travel distribution business ALG Vacations, as well as destination management services and travel technology assets.
ALG’s hotel portfolio include a total of more than 33,000 rooms operating in 10 countries. The portfolio has grown from nine resorts in 2007 to approximately 100 properties by the end of 2021 and has a pipeline of 24 executed deals with a large number of additional hotels in the development process.
“The acquisition of Apple Leisure Group will expand our luxury getaway options with 100 new luxury resorts to choose from across Europe, Mexico, the Caribbean and Central America,” said Amy Weinberg, senior vice president, Loyalty, Brand Marketing and Consumer Insights, Hyatt. “It is too soon to know exactly how or when World of Hyatt will come to life within these resorts, however, please know that we are working fast and that we will share more as soon as we have it. In the meantime, we hope our guests and members will enjoy browsing the AMR collection to discover a new destination that’s just right for them.”
With the addition of ALG, Hyatt will extend its brand footprint in new European markets such as Spain, Canary Islands, Balearic Islands and Greece. Hyatt will offer the largest collection of all-inclusive luxury resorts in the world and expects ALG’s AMR Collection of resorts to join Hyatt.
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This past March we visited new emerald Cancun for 70000 choice points for 3 night stay. It wasn’t our best getaway ever, but we both enjoyed it enough. The 70000 was a great plus . We paid a little over $500 for the 3 nights 4 full days and the COVID tests 🙂
This is interesting – AMResorts is currently affiliated with Choice Hotels (who is aggressively offering large numbers of points for stays at these properties). Wondering how this will be affected and also wondering how the points redemptions will look like when incorporated into Hyatt.
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