Another Hilton Devaluation
Hilton has increased award prices at many properties. This devaluation seemed to have kicked off on December 20, which some Hilton hotels jumping up in price by as much as 25%.
The Hilton Honors program does not have an award chart, so Hilton increased prices without any official announcement to members.
Most of the affected properties have seen a price increase between 5,000 and 20,000 Hilton Honors points. This follows a devaluation for SLH awards, just less than a month ago.
Here are some examples of properties which have gone up in price:
| Old Price | New Price | |
| Waldorf Astoria Los Cabos Pedregal | 120,000 | 140,000 |
| Waldorf Astoria Grand Wailea | 110,000 | 120,000 |
| Waldorf Astoria Cancun | 100,000 | 110,000 |
| Hotel del Coronado | 95,000 | 110,000 |
| Conrad Tokyo | 95,000 | 100,000 |
| Conrad Osaka | 95,000 | 100,000 |
| Hilton Aruba Caribbean Resort & Casino | 80,000 | 100,000 |
| Waldorf Astoria Las Vegas | 85,000 | 95,000 |
| Hilton Waikoloa Village | 75,000 | 80,000 |
| Hilton London Bankside | 70,000 | 75,000 |
| Hilton Molino Stucky | 70,000 | 75,000 |
| Conrad Hong Kong | 70,000 | 75,000 |
Besides award pricing going up at many properties, we’re also seeing a new phenomenon for Standard Room Reward pricing. These standard awards now have variable pricing, instead of a fixed priced.
Here’s an example at Conrad New York Downtown. Standard Room Reward pricing varies between 84,000, 90,000 and 95,000 points per night.
Free Night Rewards can still be used to book whenever a Standard Room Reward is available.
Let us know if you have come across these price increases in the last few days!
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@ACinCLT: “Having to spend more points/miles” for the same reward is a definition of devaluation. Plus, more often than not, there is no correlation (or rhyme and reason) for devaluing rooms. It would be at least understandable if their redemption costs were truly dynamic, but they usually aren’t.
On a personal note, it doesn’t feel to me like blogs “are crying”. From what I’m seeing, many (not this one, but in general) are just trying to put lipstick on a pig and convince us to be thankful that they didn’t do worse.
It is NOT a devaluation but simply resetting award price to match cost of the room. Hilton points are still worth around .5 cent each. I love how all the blogs cry “devaluation” when they suddenly have to spend more points/miles. However, it isn’t logical (as much as you would like it to be the case) for a hotel company that had a room selling for $600 3 years ago that cost 100,000 points a night to keep offering that room for 100,000 points when the cost has gone up to $750. Sorry but that just doesn’t make business sense. Inflation hits everything so keep expecting it to cost more points and miles for award as the underlying cost goes up. Again, that is NOT a devaluation but simply resetting award value to the price which is what dynamic pricing (or Hyatt moving hotels up in category) was intended to do. Your points are still worth the same, you just can’t buy as much with them like everything else.