Finnair’s Loyalty Program Will Adopt Avios as New Currency
Finnair revealed today that its Finnair Plus loyalty program will introduce Avios as its new loyalty currency in early 2024. The Finnair Plus program will also move to a new spend-based platform.
Finnair is the flag carrier and largest full-service legacy airline of Finland, with its hub at Helsinki Airport.
As part of the changes, Finnair will add new milestone benefits to enable members to receive extra rewards, such as additional upgrade benefits, when reaching certain point limits within their existing tier.
And as an extra incentive to join the Finnair Plus program, its members will now also receive complimentary internet access for messaging as a new benefit on Finnair’s short-haul European flights operated with the narrow-body Airbus fleet, regardless of their tier status.
Finnair says that it will also increase the number of award seats. The airline will guarantee at least 4 award seats on Finnair flights within Europe and 8 on Finnair long-haul flights.
Points Conversion
In early 2024 your Finnair Plus award points will convert to Avios with a 3:2 ratio. This will be done automatically, and will not require any actions from you.
The value of your existing points will not change when switching to Avios, as the prices in Avios will be updated with the same 3:2 ratio.
In spring 2024, you will also be able to transfer your Avios between Finnair Plus and British Airways Executive Club accounts with a 1:1 ratio. This way you will also get access to the British Airways Executive Club network’s rewards and partnerships. Furthermore, you can link a British Airways Executive Club account to Qatar Airways Privilege Club or Iberia Plus account, if you have one.
Spend-Based Platform
As part of the announcement it was also revealed that the Finnair Plus program will move to a new spend-based platform. That’s normally bad news, even without knowing the full details.
“The move to a spend-based program rewards customers directly for their spend, just like many retail loyalty programs do,” said Ole Orvér, Finnair’s Chief Commercial Officer. “These moves allow us to leverage the full potential of our loyalty program and make it attractive to a wider audience.”
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