Hilton Adds New Brand to Lifestyle Portfolio
Hilton today announced its 25th brand with the launch of Outset Collection by Hilton. This is the company’s eighth brand in its growing Lifestyle portfolio.
Hilton says that the new brand underscores its “dramatic growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces.”
The collection’s first hotels will begin welcoming guests later this year, with bookings becoming available on Hilton.com this November. At launch, Outset Collection will have more than 60 hotels in development, with long-term growth potential of more than 500 hotels across the United States and Canada alone. Confirmed hotels in the collection include a basecamp for exploration in Moab and a boutique hotel in Chicago.
“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world,” said Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”
Hilton says the new “Outset Collection will feature a range of hotels, with upscale finishes and story-driven designs. The format is flexible so that each location’s identity can run deep. Whether it is hidden gems, revived landmarks or urban boutiques, each stay is layered with narrative and purpose.”
