Hyatt to Open World’s First FILA-Branded Hotel in Shanghai
If for some reason you have been dreaming of staying at a FILA-branded hotel, your weird dreams will soon come true. Hyatt has announced just that, a FILA hotel in Shanghai called FILA HOUSE Shanghai. It is obviously the world’s first FILA-branded hotel and it will be part of the JdV by Hyatt brand.
FILA is a global sports brand. In China, the Italian brand is owned and managed by ANTA, one of the country’s leading global sportswear companies. The development of FILA HOUSE Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space.
FILA HOUSE Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, an area that is fast establishing itself as a center of Shanghai international trade, with excellent transportation links and a vibrant community of business and industry.
Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the unique eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel.
The complex, including FILA HOUSE Shanghai, is expected to open by 2024.
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