Hyatt Has Acquired German Brand Me and All Hotels
Hyatt Hotels revealed last week that it has acquired German brand Me and All Hotels brand.
The upscale lifestyle brand, is fairly new as it was launched by Lindner in 2016. It currently has only six hotels in German cities Dusseldorf, Hannover, Kiel, Mainz and Ulm. However, it can unlock growth in new European markets and build on Hyatt’s strong momentum in the region.
This move builds on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and Me and All Hotels into the World of Hyatt loyalty program.
Following the transaction, Me and All Hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio.
The brand’s existing pipeline includes properties in Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026).
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