JetBlue Launches Basic Economy Fares
JetBlue Airways announced this week that it will start offering Basic Economy fare. These types of fares are already commonplace on most domestic airlines and are the cheapest option for passengers. But they also come with restrictions. It’s also a way for airlines to compete with ultra low cost carriers.
Passengers who purchase the airline’s basic economy fares, called Blue Basic, will only be able to pick a seat 24 hours before the flight and also will board the plane last. That’s better than some other airlines who don’t let you pick a seat at all. Changes are not permitted.
Blue Basic passengers will still enjoy some perks including free Wi-Fi, snacks, drinks and seat-back television. Customers can also bring carry-ons. Checked luggage will cost extra, but JetBlue cardmembers and Mosaic members still get free checked bags on these fares.
JetBlue is also reducing the TrueBlue points you earn on these fares. Normally JetBlue flights earn 3x TrueBlue points per dollar plus 3x for booking online. Blue Basic fares will only earn 1x TrueBlue point per dollar plus 1x for booking online for a total of 2x instead of 6x.
The Basic Economy concept first began with ultra low-cost carriers such as Spirit and Frontier, which offer lower prices and very few perks. Then it was adopted by major airlines such as Delta, United, American Airlines and now JetBlue.
There was also another change included in this JetBlue announcement. The New York-based airline is also replacing its Blue Flex fares with a new fare called Blue Extra, which bundles a faster trip to security lanes, earlier boarding and more ticket flexibility.