Marriott Completes Acquisition of citizenM Brand
Marriott has completed its acquisition of the lifestyle brand citizenM whcih will give guests and Marriott Bonvoy members more opportunities to visit exciting destinations around the world.
The current citizenM global portfolio now has a total of 37 open hotels, comprising 8,789 rooms, across more than 20 cities in the U.S., Europe, and Asia Pacific. The pipeline also includes two hotels totaling over 300 rooms that will soon be added to Marriott’s portfolio.
“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” said Anthony Capuano, President and CEO of Marriott International, in a press release. “Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”
With the acquisition complete, Marriott says it will now begin the process of integrating the citizenM portfolio into its systems and platforms. Full integration and participation in the Marriott Bonvoy loyalty program is anticipated later this year.
For now all citizenM properties will remain bookable on citizenM’s digital channels. At this time, members of the citizenM subscription program will continue to enjoy benefits, with more details to come about how the program will work following integration.
