Marriott to Acquire CitizenM for $355 Million
Marriott revealed today an agreement to acquire the lifestyle hotel brand citizenM. The transaction, which will cost Marriott $355 million, is expected to accelerate its global expansion of select-service and lifestyle lodging offerings.
The citizenM global portfolio currently includes 36 open hotels with 8,544 rooms, across more than 20 cities in the U.S., Europe, and Asia Pacific. That includes major cities like New York, London, Paris, and Rome.
The brand’s current pipeline also includes three under-construction hotels totaling over 600 rooms that are anticipated to open by mid-2026.
The citizenM brand is known for tech-forward small rooms with highly efficient use of space, and focus on art and vibrant designs. The brand, founded in 2008, caters to a growing demographic of value-conscious travelers looking for technology-driven accommodations with features like smart in-room design, indoor and outdoor common spaces featuring immersive artwork and local artifacts, comfortably appointed living rooms that serve as collaborative workspaces, creative meeting rooms, grab-and-go food and beverage options, and lively rooftop decks.
Once the transaction is completed, Marriott will pay $355 million to acquire the brand and related intellectual property. Following closing, the citizenM portfolio will become part of Marriott’s system, with the hotels owned and leased by the seller subject to new long-term franchise agreements with Marriott.
The seller may also receive earn-out payments up to $110 million that are based on the future growth of the brand over a specified, multi-year timeframe.
