Hyatt Will Add 30 Hotels Across 7 European Countries
Hyatt Hotels announced today a new collaboration agreement with Lindner Hotels AG, a family-run German hospitality business, focused on hotel developments, management and investments.
The new partnership is expected to add more than 30 hotels across seven European countries to the Hyatt brand portfolio and will be integrated into the World of Hyatt loyalty program in the near future. The majority of these properties are slated to transition to the JdV by Hyatt brand, a collection of unique and independent hotels.
Lindner Hotels AG, a German family-owned hospitality company founded in 1973 by architect Otto Lindner, operates a variety of properties under the Lindner Hotels & Resorts and the me and all hotels brands in key cities across Germany and in Central and Eastern Europe.
The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.
“We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”
The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, significantly growing Hyatt’s footprint in Germany. Hyatt’s portfolio currently incudes more than 1,150 hotels and all-inclusive properties in 72 countries across six continents.
As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimization from Hyatt’s Global Franchise and Owner Relations Group, a dedicated team focused on the performance of Franchise hotels, and owners and operators.
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