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Hyatt Adds New Brand in the Upper-Midscale Segment, Hyatt Select

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New Hyatt Select Brand

New Hyatt Select Brand

Hyatt Hotels announced plans for Hyatt Select, a new upper-midscale transient brand which Hyatt says is designed to meet the needs of modern travelers while delivering an efficient, cost-effective model for owners.

The Hyatt Select brand aims to strengthen Hyatt’s upper-midscale presence complementing Hyatt Studios, Hyatt’s extended-stay brand in the category, which marked the opening of its first property, Hyatt Studios Mobile / Tillmans Corner, on Feb. 18.

The Hyatt Select brand joins the Essentials portfolio. It will cater to travelers seeking shorter stays for business or leisure in secondary and tertiary markets where Hyatt has limited hotels to date.

The company says that Hyatt Hotels also provides a conversion-friendly option for owners looking to leverage Hyatt’s distribution network and World of Hyatt loyalty program.

Hyatt Select King Standard Rendering
Hyatt Select King Standard Rendering (Source: Hyatt)

“For Hyatt, launching a new brand is never just about adding to our portfolio—it’s about strengthening our network in a way that benefits both owners and guests,” said Jim Chu, Chief Growth Officer, Hyatt. “Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment.”

The press release outlines what guests can expect at Hyatt Select properties:

  • Complimentary Breakfast: A thoughtfully curated selection of hot and cold breakfast offerings requiring limited equipment, ensuring efficiency without sacrificing quality.
  • 24/7 Market: A self-serve grab-and-go concept operated by a third-party provider, featuring a variety of food and snack options, as well as beer and wine.
  • Modern, Comfortable Guestrooms: Guestrooms are thoughtfully designed to provide comfort and functionality, ensuring an experience that meets the needs of modern travelers, including free high-speed internet and workspaces for productivity.
Disclosure: Miles to Memories has partnered with CardRatings for our coverage of credit card products. Miles to Memories and CardRatings may receive a commission from card issuers.

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DDG
DDGhttp://dannydealguru.com
Based in NYC. Points/miles enthusiast for years and actively writing about it for the last 6+ years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

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