Radisson Rewards Is Breaking Up Its Program in Two Parts
Radisson Rewards has announced a big change to its program, one that seems to complicate things. The rewards program is breaking up in two separate parts, one for the Americas, and the other for the rest of the world. There is now a Radisson Hotels Americas alongside Radisson Hotels, which will continue to cover Europe, the Middle East, Africa, and Asia Pacific.
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Radisson Rewards Americas
The Radisson Hotels Americas website is already live. But, in June, Radisson Hotels Americas will launch a dedicated loyalty program as well. It will be called Radisson Rewards Americas and will reward members who stay at hotels in the United States, Canada, Latin America, and the Caribbean. There will also be a Radisson Rewards for Business Americas program to continue supporting members who plan events or book on behalf of others at hotels in the Americas.
There will be no changes to your benefits or point balance, and you’ll continue to earn and redeem for rewards at hotels throughout the Americas. If you would like to earn points or redeem for hotels outside the Americas you will need to join the Radisson Rewards program on RadissonHotels.com. Radisson Hotels and Radisson Hotels Americas will be operating as separate companies therefore requiring two loyalty programs.
While the programs will be separate, you will have the opportunity to transfer your points at a 1:1 rate between programs for free using the new Global Points Transfer process launching in June.
Conclusion
The Radisson Rewards program doesn’t provide much value domestically. The best redemptions are usually abroad and Scandinavia us usually a sweet spot. But those properties will now be part of the Radisson Rewards program which will be separate from Radisson Hotels Americas.
The strange thing here is that the programs will be separate but you will be able to transfer points from one to the other for free at a 1:1 rate. Maybe award charts will be different? Radisson says that the Radisson Rewards Americas will continue making exciting changes in order to bring you more simplified, rewarding experiences. But this seems anything but simplified.
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