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Southwest Airlines

Southwest Dynamic Award Pricing Brings More Bad News

DDG
DDG

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Southwest Dynamic Award Pricing

Southwest Airlines revealed earlier this month lots of bad news for its loyal fans. Among the announced changes was an upcoming switch to “variable redemption rates across higher-demand and lower-demand flights”.

Southwest Rapid Rewards points have a somewhat fixed value of about 1.3 to 1.4 cents per points. Bu today with the schedule extension, Southwest has also launched those variable redemption rates. That means that the value of your points can be as low as 1 cent per point and as high as 1.8 cents per point.

Both of those valuations seem to be quite rare. So the bad news here is that the average value of Southwest points is likely somewhere between 1.1 and 1.2 cents per point. That’s about a 15% devaluation for Southwest Rapid Rewards points.

This comes just weeks after Southwest Airlines also cut earning rates on two of its most affordable fare classes. Now you only get 2X (down from 6X) points on Wanna Get Away fares, and 6X (down from 8X) on Wanna Get Away Plus fares.

Are you looking to book Southwest fares with points? Let us know in the comments what point valuations you are getting today?

Disclosure: Miles to Memories has partnered with CardRatings for our coverage of credit card products. Miles to Memories and CardRatings may receive a commission from card issuers.

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DDG
DDGhttp://dannydealguru.com
Based in NYC. Points/miles enthusiast for years and actively writing about it for the last 6+ years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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At Miles to Memories we share the best tips, tricks and deals plus travel rants, musings, hotel, airline and loyalty program reviews and a lot more! Our goal is to help people save money so they can get out there and travel the world! Through our various blog posts, podcasts & videos we teach others how to maximize loyalty rewards, hotel & airline programs and credit cards to achieve amazing things.

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