Target To Launch Paid Membership in April
Target will launch a paid membership program, Target Circle 360, on April 7 as it aims to compete with rivals Amazon and Walmart.
The subscription tier includes unlimited free same-day delivery for orders over $35 and free two-day shipping, along with other perks like exclusive partnerships and product offerings. The same-day delivery is provided by Target’s delivery service Shipt, which the company acquired in 2017.
Target Circle 360 will the the top tier of its free loyalty program Target Circle, which first launched in 2019. The company is relaunching the program to make it more personalized for members, such as automatic discounts and personalized deals.
Additionally, it’s renaming Target RedCard credit and debit cards to Target Circle, which will now give customers an extra 5% off purchases.
In terms of pricing for the new subscription, Target is offering a promotional rate of $49 a year until May 18. After that, the price will jump to $99 per year. However, if you have a Target Circle credit card, it will still cost $49.
Check out the full details for the three levels of membership below:
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They already gave 5% off for red card users. An extra 5% would be 10% off.