Amazon Pushes Prime Day to October
Amazon has decided to postpone its popular Prime Day for a second time. The company had previously announced that Prime Day would be pushed to September, but this week Amazon informed third-party sellers that the date would probably be in October, Business Insider reports.
The email informs sellers to use October 5th as a “placeholder date” for Prime Day promotions. However, Amazon also said that the exact dates for Prime Day have not been officially announced yet.
“A definitive date will be announced as we get closer to the event…, however, you can consider this date update final,” the email said.
Prime Day was launched by Amazon in 2015 and usually takes place in July. The event offers big discounts on a wide variety of items sold by Amazon itself and third party sellers.
Amazon is still working to return to normal after its operations were altered during the pandemic. Amazon was focusing on essential items only for more than a month, as customers had few other places to shop at the height of the coronavirus pandemic. There’s inventory shortages for many sellers and many others may have logistical issues due to the shift in Amazon operations. There’s also the recent worries of a new surge in Covid-19 cases.