Amazon Prime is Getting More Expensive
Amazon Prime is about to get more expensive. The company announced the price hike for its membership program during a call with investors Thursday. The price for Amazon Prime will increase by $20, from $99 to $119. The change will go into effect May 11, and it will apply to Prime renewals beginning June 16.
The reason for the price hike is “rises in cost” for providing Prime services, which include shipping perks and video streaming. Last time Amazon increased the cost of an annual Prime subscription was in 2014. It was a $20 price hike back then as well. from $79 to $99.
How to Lock In $99 Price Now
If your Amazon Prime membership just renewed, or will renew before May 11th, then you’re lucky. If you’re not sure when your renewal date it, you can check here. However it is possible to lock in the $99 price for the future as well.
Amazon has a page where you can “Give the gift of Prime“. You can gift someone a Prime Membership, or just gift it to yourself. By gifting to yourself you can also lock in today’s price for a future renewal. You can set the gift date to a later time, just before your membership expires. Amazon will send you an email on the day you choose along with redemption instructions.
This way you can pay just $99 now and renew later.
$20 is a considerable increase. If you shop often on Amazon and take full advantage of the perks that Amazon Prime give you, then it should still be worth it.
Will you continue to pay for Amazon Prime? Are the perks worth $119?