Amazon Prime is Getting More Expensive… How to Lock in the $99 Price!

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amazon prime price increase

Amazon Prime is Getting More Expensive

Amazon Prime is about to get more expensive. The company announced the price hike for its membership program during a call with investors Thursday. The price for Amazon Prime will increase by $20, from $99 to $119. The change will go into effect May 11, and it will apply to Prime renewals beginning June 16.

The reason for the price hike is “rises in cost” for providing Prime services, which include shipping perks and video streaming. Last time Amazon increased the cost of an annual Prime subscription was in 2014. It was a $20 price hike back then as well. from $79 to $99.

How to Lock In $99 Price Now

If your Amazon Prime membership just renewed, or will renew before May 11th, then you’re lucky. If you’re not sure when your renewal date it, you can check here. However it is possible to lock in the $99 price for the future as well.

Amazon has a page where you can “Give the gift of Prime“. You can gift someone a Prime Membership, or just gift it to yourself. By gifting to yourself you can also lock in today’s price for a future renewal. You can set the gift date to a later time, just before your membership expires. Amazon will send you an email on the day you choose along with redemption instructions.

This way you can pay just $99 now and renew later.


$20 is a considerable increase. If you shop often on Amazon and take full advantage of the perks that Amazon Prime give you, then it should still be worth it.

Will you continue to pay for Amazon Prime? Are the perks worth $119?

Based in NYC. Points/miles enthusiast for years and actively writing about it for the last two years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

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  1. How about a prime shipping that does not include all the extras I do not use. You can get prime video separate. Why is it an all or nothing proposition. I cancelled my prime because even if I selected 2 day upgraded shipping on all my orders from this year it would not have cost 120.00 dollars for the year. Plus I have the Target red card which gives me 5% off and free shipping on my orders with them.

  2. “rises is cost” is bunch of nonsense, their CEO is the the wealthiest person in the world. Amazon is the new modern day consumer addiction. Most folks are getting more and more used to buying from Amazon. Amazon knows this and wants to further capitalize. I foresee more increases in Prime every couple of years. I’m just glad I own their shares. That more than makes up for the increase in prime cost.

  3. I’ll continue to use Amazon as I get a lot of items from there and not having to leave home to purchase such item’s for me is priceless (to a degree of course).

  4. I’ll lock in a few years at $99. We’re a family of 4 with a 1yo and 3yo. Because of skin and food allergies we’ve relied on Amazon quite a bit. Using S&S is helpful as well. Not to mention a lot of items are 1 day free shipping which comes in handy when you’re busy and need one item but don’t have the time to run out with your kids to go get it

    Then there’s videos for the kids and also discounted Free time. Not to mention the ability to use a lot of discounted Amazon gift cards as well the dozens of small deposits to satisfy HYS accounts such as LMCU.

    So yes we’ll still pay for Prime. I can understand why many wouldn’t though.


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