Google Lawsuit Seeks $5B, Claims Users Tracked in Incognito Mode

This post may contain affiliate links; please read our advertiser disclosure for more information.

Google Lawsuit

Google Lawsuit Seeks $5B, Claims Users Tracked in Incognito Mode

A lawsuit was filed against Google on Tuesday accusing the internet search company of illegally invading the privacy of millions of users. The proposed class action says the tech giant tracks users’ internet use through browsers set in “private” mode. The lawsuit says the Alphabet Inc subsidiary collects information about what people view online and where they browse, despite their using what Google calls Incognito mode.

According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads. All this information is useful for Google to learn about users’ friends, hobbies, favorite foods or services, shopping preferences, and even the “most intimate and potentially embarrassing things” they search for online, the complaint said.

This helps Google learn about users’ friends, hobbies, favorite foods, shopping habits, and even the “most intimate and potentially embarrassing things” they search for online, the complaint says.

Google spokesman Jose Castaneda said that “as we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity”, Reuters reports.

The lawsuit seeks $5 billion or more in damages for class members. If successful, the lawsuit would provide $5,000 for each individual who has used incognito mode since June 1, 2016.

Google Analytics Opt-out

Google actually has an option for those that do not wish to have their behavior tracked online. To do so, you can install the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, ga.js, analytics.js, and dc.js) that is running on websites from sharing information with Google Analytics about visit activity.

Keep in mind that this doesn’t ensure full privacy either. Using the Google Analytics opt-out browser add-on will not prevent site owners from using other tools to measure site analytics. It does not prevent data from being sent to the website itself or in other ways to web analytics services.

Based in NYC. Points/miles enthusiast for years and actively writing about it for the last two years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

More Like This

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.


Please enter your comment!
Please enter your name here


  • MtM recommended tool to track & organize credit cards
  • Best card offers personalized for you
  • Track bonus deadlines, fee dates & 5/24 status
  • Full Travel Freely overview

Free Sign-Up

moomoo - 2 Free Stocks!

Brokerage app moomoo is offering 2 Free Stocks! Just open an account and fund with $500 to get your stocks! Super easy.
Grab your 2 free stocks now!

Subscribe To Our Newsletter

Join thousands of MtM readers who are subscribed to receive a once daily email with all of our posts. Never miss out!

You have Successfully Subscribed!