Hilton Continues Luxury Growth in Asia
Hilton Hotels has announced is expanding in Asia with a focus on the luxury segment. The hotel chain has announced new landmark signings with its first Waldorf Astoria hotel coming to Osaka, Japan and a new Conrad hotel in Chongqing, China.
When they open, the hotels will join the prestigious ranks of 30 operating hotels under the company’s group of luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts.
“For more than a century, Hilton has thrived in key destinations all over the world, even through some of the most challenging periods in history,”said Alan Watts, president, Asia Pacific, Hilton. “We are confident that together with our partners, Hilton will emerge from this pandemic stronger than before as we continue to deliver the light and warmth of hospitality to our guests and capture growth opportunities across key destinations for our owners.”
The new properties build on recent signings such as Waldorf Astoria Tokyo Nihonbashi a year ago representing the debut of Waldorf Astoria in Japan, closely followed by the opening of Waldorf Astoria Xiamen marking Hilton’s sixth hotel to open in Asia Pacific under the iconic luxury brand.
Most recently, Hilton launched its newest luxury brand in Asia Pacific with the opening of ROKU KYOTO, LXR Hotels & Resorts in September 2021. The brand entry of LXR Hotels & Resorts in Asia Pacific complements Waldorf Astoria and Conrad to offer the full spectrum of luxury experiences in the region. Launching as well before the year closes is Conrad Jiuzhaigou which will bring the brand’s renowned contemporary design and intuitive service to travelers in the Chinese province of Sichuan when it opens later this year.
Hilton currently operates 30 hotels across its Waldorf Astoria, Conrad and LXR brands in Asia Pacific, with a further 17 hotels in its development pipeline, due to open over the coming years.