First Two Hyatt Centric Locations Announced
A few weeks ago Hyatt introduced a new brand. Called Hyatt Centric the brand is designed to cater to the growing Millennial traveling population. During the launch announcement, Hyatt only released which cities would receive the brand and not the exact properties. Fortunately they released information about the first two locations today.
Hyatt Centric South Beach Miami
Up until now this brand new property had been known as the Hyatt South Beach. It is expected to open in April with 105 hotel rooms and suites. The property is located a block from the beach and directly across the street from the Loews South Beach.
From Hyatt’s press release:
Hyatt Centric South Beach Miami will be located in the heart of South Beach on Collins Avenue, and is across the street from Miami’s famed beach. The hotel will blend the city’s Art Deco architecture with modern design, featuring a 10-story glass tower that will offer 105 guest rooms, 700 square feet of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guest rooms. Upon arrival, guests will immediately feel a sense of place with an ocean-inspired color palette of blue and gray infused with eclectic elements indicative of Miami. The lobby lounge will include a full-service bar offering hand-crafted signature cocktails and The Corner, which will feature the hotel’s curated book and magazine selection.
Hyatt Centric The Loop Chicago
The second property is located in the heart of Chicago. It will feature 257 rooms and is accepting reservations for May 1, 2015 and after.
From Hyatt’s press release:
Hyatt Centric The Loop Chicago will be located at the northwest corner of Monroe Street and Clark Street and put guests within walking distance of Millennium Park, the theater district, and shopping along State Street, as well as numerous company offices, including Hyatt’s global headquarters, Northern Trust and United Airlines. The historic building will offer 257 rooms, 2,513 square feet of meeting space, complimentary wireless Internet throughout the hotel, and a Bluetooth-enabled television system in all guest rooms. The hotel’s lobby lounge will feature assorted art from native artists and space for guests to recharge and socialize.
Conclusion
It is exciting to see this brand start to take shape. With more locations set to debut over the summer, I am sure this is just the first of quite a few announcements.
A lot of the other Hyatt Centric hotels will be conversions as opposed to new properties, so it will be interesting to see how consistent the brand is across properties. Either way, as a big fan of Hyatt I can’t wait for my first “Centric” stay.
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