Hyatt Will to Add Five All-Inclusive Resorts in Bulgaria
Hyatt announced this week plans to expand Hyatt’s Inclusive Collection with five all-inclusive resorts in Bulgaria. Less than one year since the acquisition of Apple Leisure Group, Hyatt continues to strengthen its position in the luxury all-inclusive category.
The new hotels are expected to open in 2023 and 2024. The all-inclusive resorts will be managed by Terra Tour Service EOOD and will rebrand to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands following significant renovations.
The planned addition of the five beachfront resorts represents the latest milestone in Hyatt’s intentional global brand expansion and will mark the Inclusive Collection’s entry into a third European country, following existing brand presence in Spain and Greece.
New Bulgaria All-Inclusives
Located in Sunny Beach and Obzor along the Bulgarian Black Sea coast, the five all-inclusive resorts will boast a prime location on the Black Sea, bringing the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brand experiences to one of Europe’s top beach destinations.
Following renovations, four of the properties are set to open under their new brands in summer 2023, with the fifth resort expected to open in 2024. The properties include:
- Secrets Resort & Spa – Located in the Sunny Beach area, the 335-room resort will continue operating as an adults-only following a rebrand and renovation project.
- Dreams Resort & Spa – Located adjacent to the Secrets Resort & Spa, the 597-room property will cater to the high-end family-friendly segment.
- AluaSun – The 191-room hotel, located in the peaceful seaside town of Obzor, will offer an all-inclusive product equipped with superb outdoor facilities.
- Alua Resort – Also located in Obzor, the resort will offer 318 rooms and an ideal environment for families, couples and groups seeking a vacation in a relaxed and exclusive atmosphere.
- Breathless Resort & Spa – Located in the center of Sunny Beach, the 395-room resort will reopen under an extensive renovation project expected to be completed in 2024.
World of Hyatt members can now enjoy program benefits, including earning and redeeming points, at must-visit Inclusive Collection resorts in destinations like Mexico, Costa Rica, Colombia, and the Caribbean. Inclusive Collection resorts in Europe are expected to begin participating in the World of Hyatt by year end.
These new properties also added another opportunity to earn a free night through the Brand Explorer perk.