M life Devaluation
Welcome to 2022 MGM faithful, you are not gonna like your New Year’s present from MGM and their M life program. They even had the audacity to Thank You For Your Loyalty in big bold print right before taking the knife out of your back. There is a huge M life devaluation coming in the next few weeks. I guess that is how they reward you for sticking with them through the pandemic etc. This is exactly the same as when airlines and hotels say they are “enhancing” their programs. Let’s take a look at the changes.
M life Program Old Earnings
The big changes for this M life devaluation that we know of right now are in the way you earn tier credits. Here is a look at what they are currently at (HT BestUSCasinos).
- Hotel, dining, entertainment and spa: you’ll earn 25 tier credits for every $1 spent
- Slot machines: you’ll earn 10 tier credits for every base point earned (base point is earned for each $3 coin in on slots)
- Video poker: you’ll earn 10 tier credits for every base point earned (base point is earned for each $10 coin in on VP)
- Table games: base credits are determined by average wager and time played
New M life Earnings Starting February 1, 2022
- For hotel, dining, entertainment and spa: you’ll earn 4 tier credits for every $1 spent
- A massive 84% reduction in earning. An unheard of level of devaluation.
- Tier Credit earning rates will change when playing slots, video poker, and video lottery terminals. Starting February 1, 2022 earn Tier Credits playing slots, video poker, and video lottery terminals based on length of play, average bet, and game type.
- We don’t really know how bad this will be yet but it will undoubtedly be worse. Hopefully it isn’t like the old table games set up where you don’t really know the formula and just hope for the best.
- Through our partnership with Hyatt hotels & resorts, MGM Rewards members who stay at participating Hyatt hotels may elect to earn MGM Rewards Tier Credits in lieu of World of Hyatt points for eligible spend. Starting February 1, 2022, MGM Rewards members will earn 4 Tier Credits for every eligible US dollar spent for stays at participating Hyatt hotels and resorts.
- If you don’t value Hyatt points at all this is a nice feature. Taking the Hyatt points on your stay offers more value so only take MGM Tier Credits if you know you will never use the Hyatt points.
- Bonuses on Express Comps based on Tier Status earned playing slots will be discontinued but will be offered on a promotional basis. Pearl, Gold, Platinum and NOIR members will continue to receive a bonus on Points earned playing slots at the same rate as today.
- MGM Rewards members who generate high level amounts of table gaming activity may be subject to exclusion from earning further Express Comps upon notice from MGM management.
- Uh, what? Isn’t the whole point to get people to gamble more? So you punish your best customers?
- The Platinum Experience upon check-in at Las Vegas Resorts will be placed on hold. We will relaunch a new and improved Platinum Experience at a later date.
- Oh boy, here come the “enhancements”!
M life Devaluation – Final Thoughts
This may be the biggest devaluation I have seen a program take in one swing. They neutered earning status at MGM Resort properties via spending at your hotel, dining, experiences and services. This was a nice perk of dropping a ton of money on your room and dining. The fact that the slots earning rates are not readily accessible makes me think that is going to be very bad as well. It has always been a known quantity, earning rate in the past. Bet X number of dollars on this slot earn 10 tier credits. The fact that they seem to be taking it behind closed doors is not a good thing for us, the customer. Removing the bonuses from Express Comps on slots based on tiers removes some value as well.
It appears MGM, and their M life rewards program, is starting to reverse the shift towards non gambling revenue. Over the past decade, or more, Las Vegas has been focusing on experiences and getting people to spend outside the casino. On of the ways they encouraged it was by rewarding people well for that expense. It appears now they are shifting back towards a focus on gambling revenue. What is next, a move back to making Vegas a “family friendly destination” like in the 90’s?
A Double Slap In The Face For Cosmo Fans
This is extra horrible for Cosmo lovers out there. The Cosmo program is the most rewarding program in terms of earning status through spend on property. With MGM buying Cosmo last year they will become a part of the M life rewards program. That change over will remove all of the value for on property spending that Cosmo used to offer. Which is a shame because of all of the great restaurants and bars the property has to offer.