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Marriott to Expand in Affordable Midscale Segment with New Extended Stay Brand

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Marriott New Extended Stay Brand
Room rendering (source: Marriott)

Marriott Will Add Another Extended Stay Brand

Marriott keeps adding new brands. Just six months after announcing Apartments by Marriott Bonvoy, the company has revealed another yet-to-be-named brand in the affordable midscale lodging segment.

Following its recent entry into the segment with City Express by Marriott in Latin America, Marriott has revealed plans for what is being referred to as Project MidX Studios. The affordable midscale extended stay brand promises reasonably priced modern comfort for guests seeking longer stay accommodations in the U.S. & Canada.

Project MIDX Studios external rendering (source: Marriott)

“Marriott has long believed in having the right accommodations in compelling destinations at the right price point. Whether our guests are traveling for business, leisure or a mix of both, our portfolio of 31 brands offers something for everyone. As consumers look for new, flexible accommodation solutions, we are thrilled to announce our plans to launch an affordable midscale extended stay offering to meet the needs of guests seeking long-term comforts at a moderate price point,” said Marriott International President and CEO Anthony Capuano.

Marriott already has several extended stay options with brands like Residence Inn by Marriott, Element by Westin, TownePlace Suites by Marriott, Marriott Executive Apartments, Apartments by Marriott Bonvoy. Now the new Project MidX Studios are added to the mix.

Marriott is pitching the new brand to owners and franchisees by describing the brand as a  “great experience” for guests, but with reduced building and operating costs.

Project MIDX Studios floor plan renderings (source: Marriott)

The press release describes Project MidX Studios as “a streamlined, light-touch, digital-first operating model that focuses on the needs of a budget conscious consumer, with conveniences like pay-and-go retail and check-in with Marriott Mobile Key. The brand is designed for guests in search of affordable, flexible accommodations for an extended stay, typically 20+ nights or more, who are seeking to pay around $80 per night, depending on the market and demand.”

Project MidX Studios will include spacious suites offering both single or double queens, in-room kitchens and ample closet space. They will feature on-site guest laundry, gym, and pet-friendly facilities—and come with the company’s unwavering commitment to comfort, care, and cleanliness.

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Based in NYC. Points/miles enthusiast for years and actively writing about it for the last 6+ years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

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