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Wells Fargo Launches New Cash Back Program for Cardholders

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Wells Fargo Launches New Cash Back Program for Cardholders

Wells Fargo announced yesterday the launch of My Wells Fargo Deals, a program offering cash back to consumers with an eligible debit or credit card.

Customers can activate the cash back deals by accessing My Wells Fargo Deals through their accounts online or the mobile app. Deals from participating merchants across the U.S. will be available to customers based on their purchase history, Wells Fargo says in the announcement.

The new cash back program promises to deliver personalized offers based on customers’ interests. “While many traditional programs focus on online shopping, My Wells Fargo Deals targets a range of purchase experiences from traditional brick-and-mortar stores like Starbucks and PetSmart to more experiential merchants like Airbnb,” the announcement notes.

Customers who have an American Express Wells Fargo credit card will also have access to additional exclusive offers through the same portal via dedicated “Amex Offers.” The new cash back offers that were launched, are sourced by Cardlytics and American Express.

My Wells Fargo Deals will be an addition to the Go Far Rewards that are currently available for credit card customers.

“Consumers today want to receive more value for their everyday spending in a simple, easy-to-earn fashion,” said Sarah Phelps, head of Loyalty Solutions for Wells Fargo’s Cards, Retail, and Merchant Services business. The new program “provides our customers a trusted and convenient way to earn cash back by shopping at many of their favorite local and national merchants. Customers can take advantage of deals by simply activating an offer, without having to hunt online for a coupon code,” she added.

Conclusion

It’s good to see Wells Fargo add some additional incentives for cardholders to use their credit or debit cards. The offers should work in a similar fashion to Chase and Amex Offers. Let us know if you test out any of these new deals, or if you see anything worthwhile.

Disclosure: Miles to Memories has partnered with CardRatings for our coverage of credit card products. Miles to Memories and CardRatings may receive a commission from card issuers.

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DDG
DDGhttp://dannydealguru.com
Based in NYC. Points/miles enthusiast for years and actively writing about it for the last 6+ years at Danny the Deal Guru. I'm always looking out for deals. Making a few bucks is always nice, but the traveling is by far the best part of this business.

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