New United Club at Denver Airport
United Airlines opened today its largest United Club at Denver International Airport. This new, 35,000 sq.-ft. club is located in the B Concourse.
The new club provides a modern take on the United Club experience with a new feature bar offering beer flight boards to taste a seasonal rotation of premium local and craft beers.
This club is the second in a series of new locations to open in Denver this summer. Last month, a new 24,000 sq.-ft. United Club opened in the A Concourse, featuring a ski lodge aesthetic and a Colorado outdoors inspired design.
“The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years,” said Alexander Dorow, United’s Head of Clubs & Lounges. “We’re growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.”
B Concourse United Club
Located on the eastern side in the B Concourse near gate B44, this new club location touts 35,000 sq.-ft. across three levels and more than 600 seats, making it the largest club in United’s network. The space reflects Denver’s beer scene with brewery-inspired elements and a new beer tasting experience at the feature bar on the mezzanine level.
At the feature bar, travelers can choose from a seasonal rotation of 10 local and craft beers on tap, with selections from Colorado breweries New Belgium, Great Divide, Denver Beer Company, Upslope, among others, to enjoy from United customized tasting boards and beer glasses.
The feature bar area is distinguished by five Vestaboards displaying personalized messages and menu offerings and a custom, vibrant blue mural that explores the joy and discovery of new places that travel brings to life.
Inspired by Denver’s urban areas, the space features details such as concrete flooring, hand-crafted decor and exposed ceilings for a sleek and modern design. Throughout the space, guests can enjoy a variety of locally-sourced furnishings and artwork, including photography, paintings, sculptures and murals that reflect the Denver community.
The entryway features a sculpture inspired by the cones of the Colorado Blue Spruce. An additional statement mural by local artists, tells the story of Denver through highly-visual, street art inspired geometric shapes.
More Coming
United will add an additional revamped club location in 2025, and once open, Denver International Airport will feature more than 100,000 sq.-ft. of United Club space – nearly the size of two football fields – across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections. With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the number of travelers than before.
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