Rumor: Marriott’s New Loyalty Program Name
A few days ago, OMAAT posted a photo and a link to what appears to be a unified Marriott Rewards Program with a new name: Bonvoy! If you’ll recall, a lot of us bloggers had some fun with the secrecy surrounding the eventual name. (The Program that Shall Not Be Named Announces Changes ….”) Bonvoy could very well be the new name as it turns out Marriott filed a trademark for the name last month. One of OMAAT’s readers found a link to a since removed page that appeared to also include some tier status names changes. Platinum Premier Elite will become Titanium Elite and Platinum Premier Elite with Ambassador will just be Ambassador Elite. This is one thing Marriott has done that actually makes sense, having three different tiers with a different variation of the same name was not a great choice. If you find all of this very interesting there’s a lively discussion here at Marriott Reward’s Insiders.
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Thoughts
In a way I think Marriott has the perfect strategy, chaos, confusion and a stupid name to distract us from what’s really going on here, program devaluations. Maybe they’re thinking that SPG Elites won’t notice that their points are worth a lot less come 2019. Or that the credit cards are nearly useless compared to what they used to be. Or that the customer service is one of the biggest jokes on earth. Rant over. At least Hyatt no longer has to wear the badge of shame.
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I think Hyatt points are extremely valuable I don’t really know what you’re talking about. 30,000 points gets you a $1000+ room at a Park Hyatt in Paris or New York and a 5,000 point room can be worth $200 in some smaller cities (like Hyatt Place in East Lansing, Michigan). The Chase card also helps you rack them up pretty fast especially on paid stays there, and you can transfer Chase points 1:1.
Meanwhile I’ve never ever liked Marriott’s point system. Mediocre places still require 50-60,000 points. Say what you want about SPG/Marriott but I don’t get the hate on Hyatt.
If you recall when they renamed their loyalty program there was a lot of joking about the silly names like globalist and explorist. My post was not about the value of Hyatt points only that the Marriott name is worse than a Hyatt name. Hyatt is great
Good point on the distraction front. I hope you’re wrong, but it feels right.