Walmart Plus, New Amazon Prime Competitor Coming Soon?
Walmart is looking to launch a new membership program called Walmart+ or Walmart Plus. This is a service that will compete with Amazon Prime by possibly offering deals and services that you might not find in your Prime membership. The retail giant has been working on the service for 18 months.
Walmart will soon begin testing the membership and described it as an overhauled version of its current Delivery Unlimited program, which charges users $13 monthly or $98 annually for unlimited grocery delivery.
Walmart is looking to differentiate its program from Amazon Prime by offering prescription discounts, fuel savings at gas stations, and a scan-and-go system to save shoppers time in store. Recode reports that low grocery prices will also be leveraged to entice customers to sign up for Walmart+. Text-based ordering is also being considered as a feature.
Pricing for the new subscription has not been revealed yet. But if it goes with the same pricing of the current Delivery Unlimited program, it would compete directly with Amazon’s own membership. Prime does not offer savings on gas and prescriptions but it does have many other features such as same-day or one-day delivery, music and video streaming and much more.