World of Hyatt Globalist Welcome Kit Unboxing
Hyatt’s brand new World of Hyatt loyalty program launched this week. While it has been a controversial change for the company, Hyatt is making a big push to promote World of Hyatt. This push started with an interesting ad which aired during the Academy Awards and continues with new marketing materials and a website design.
As part of the rollout, World of Hyatt sent members a packet featuring their new World of Hyatt card and information about the new program. It came in a nice World of Hyatt branded envelope.
As you can tell by the ripped envelope, I was excited to see what was inside! The first thing I noticed was a letter from Hyatt Vice President Jeff Zidell.
I was also quite impressed with the tropical look of the brand new World of Hyatt card. Gone are the colored tiers/cards of the old program. Now, your tier is highlighted. I personally love the elephant on the World of Hyatt logo!
The backside of the letter and card housing show images that reinforce their “worldly” marketing campaign.
In addition to what you see above, there are 2 X two-sided documents which detail the new World of Hyatt program including all of the relevant information that most members need to know.
Finally, Globalist members receive 2 free United Club passes each year. This is a good perk and one I have personally been able to use when I am in an airport with a United Club but no other lounge I have access to. For example, when flying Southwest from SNA last year I was able to use the United Club when my Prestige wouldn’t get me into the Admiral’s Club.
I am not a huge fan of the changes that have come with World of Hyatt, but I do like the “look” of the new program. Of course when something is shiny and new, but lacks the value and substance of the old program, it is hard to get too excited!