Amazon Prime Membership Extensions During Covid-19 Pandemic
I am not going to lie, Amazon has been a lifeline during this pandemic. I personally have been under a stay at home order in Michigan for several weeks and have at least another week left. During that time I have been trying to get as much food and necessities from Amazon as I can. I have paired that up with Walmart Grocery orders (tips on how to get a slot every time) and the very occasional store run. Having laid all of that out I am left wondering if we should be getting Amazon Prime membership extensions during this pandemic. An Amazon Prime bailout so to speak.
Amazon Has Adjusted Their System
In the early days during the pandemic Amazon announced that it would be making some changes. They would limit new shipments of items and focus on only the essentials. This made sense because most people were focused on purchasing these items. Amazon was also trying to work closely with the healthcare companies to get them what they need. That eliminated sellers from restocking many of the normal items you find on Amazon.
With the influx of people shopping on Amazon, as well as other retail sites, they started offering higher no-rush shipping credits. First it was $1.50 towards digital content instead of the normal $1. Then they raised it to $3 to encourage more people to use it. This was an attempt to lower the stress on an overloaded system. Then those no-rush shipping offers simply vanished. As did two day shipping for all items.
How My Thoughts On This Have Changed
In the beginning I totally understood. Amazon could simply no longer meet the demands of their customers. Shipping is limited right now with their workforce depleted or ill and there are new procedures in place for Covid-19 that undoubtedly slow the process. Delays and less selection was expected.
Let me be clear here this is not about Amazon workers or their delivery people. They are doing the best they can during these trying times, putting themselves at risk while providing much needed services.
Fast forward a few weeks and I am still waiting weeks for many items to ship. No matter what I purchase the quickest I can get it is 3-4 days later. And the option for no rush shipments are almost non existent.
Amazon Prime and two day shipping is a service I paid good money for, a cost that continues to rise almost every year, and I am simply not getting what I paid for. Sure the streaming content is still available but that is only half of what I bargained for.
Where Is Our Amazon Prime Bailout?
We have seen companies in various industries come to the realization that they need extend certain things. Airlines and hotels have extended status, rewards points, certificates etc. Gym memberships and other places have put their auto billing on hold. It is happening all over the place, except for one of the largest companies in the world.
And here is the real kicker, all of those industries are struggling. Not Amazon! They are still printing money and at a rate this is higher than ever. It is estimated they are actually up 35% year over year right now.
What I see is companies that are struggling offering their customers a bailout of sorts or a lifeline even though they are in dire straights. They are doing it because they know their customers are not getting what they paid for, or rightfully earned over the previous 12 months. But we have this massive company, with sales higher than ever, keeping our subscription money while not providing the service we paid for.
Don’t get me wrong I understand two day shipping may not be possible even if they wanted to. But why hasn’t Amazon come out and acknowledged it and waived customer’s monthly fees? Or extended Amazon Prime subscriptions for a few months? It is something that is really starting to eat at me.
So Amazon there you have it. I think there should be a mass Amazon Prime membership extension. An Amazon Prime bailout so to speak. Quit charging your customers for a service they can’t use. Especially when you are not struggling financially like so many other companies that have done way more for their customers.
Share your thoughts below, should there be an Amazon Prime membership extension or a pause on monthly subscription fees?