Chase to Launch Sapphire Lounge Network
On the heels of acquiring cxLoyalty’s leading travel and loyalty business, JPMorgan Chase has taken another step towards providing elevated value and experiences throughout the end-to-end travel journey. JPMorgan Chase will introduce travelers to a new airport lounge, the Chase Sapphire Lounge® by The Club.
We are all familiar with The Centurion Lounge network from American Express. Capital One will also jump into the lounge business with two locations already announced. And now Chase has its first location in the works.
“Travel has always been important to our customers who aspire for compelling and elevated experiences,” said Marianne Lake, Co-CEO of Chase. “We’re investing in meeting our customers where they want to be as more and more of them have the confidence to travel again.”
JPMorgan Chase is bringing these lounges to its customers in collaboration with the industry experts in global airport lounges and experiences, Airport Dimensions. Chase didn’t reveal much information about new lounges, but based on documents from Massachusetts Port Authority (Massport), the first Chase Sapphire Lounge by The Club is coming soon to Boston Logan International Airport (BOS). The information was first reported by TPG.
Airport Dimensions designs, builds, and operates airport spaces for lounge and other experiences, and is one of the fastest growing global lounge operators in the world. It has a network of 28 airport lounges and experiences at major airports in 19 countries. Most of these lounges are branded as “The Club” or “Club Aspire” and normally accessible for Priority Pass members.
Chase Sapphire Lounge by The Club at BOS
The first Chase Sapphire Lounge by The Club at Boston Logan International Airport will span 12,000-square-feet. It will be located in the Terminal B to C connector, which is currently under construction. The lounge is expected to open by 2022 after a $20.4 million capital investment.
The new lounge will include showers, a family room, a business lounge and rest and wellness areas. Chase Sapphire says that is has already activated lounges across the country at marquee events, serving as hubs for unique access at culinary, entertainment and cultural experiences. That same inspiration will come to life in airports, providing access to exceptional, authentic and regionally inspired food, drink, art, entertainment, and wellness.
Chase Sapphire members and Priority Pass holders will have access to the lounge. Day passes will also be available for sale.
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If they are going to sell Day Passes I hope they are “Reassuringly Expensive” otherwise they will just end up getting overcrowded like the Priority Pass Lounges (Las Vegas, Denver, etc)
I like it. More lounges for premium card holders hopefully helps to reduce the crowds at all the rest. This is one segment of the hobby where more is truly better.
So do Sapphire Reserve and Preferred both get in w no fee? If so expect a lot of downgrades from people like me who pay for the CSR and expect so incremental value. After all Centurion Lounge is only for Platinum card and above. Not even Gold card (which has a higher annual fee than Chase Sapphire Preferred) can get in.
Hopefully they limit access to CSR card members. At a minimum charge Preferred card members for access although I think it should be reserved for CSR members
Had a same thought as Retired Gambler. Not fair to CSR holders if CSP holders get in for free. Chase should either charge a modest fee for CSP holders, or else restrict free entry to CSP primary cardholders only with no guests (while allowing 1/2/3 free guests for CSR holders).
Hope Chase limits entry of non-Sapphire Priority Pass members (and charges a full cash price, e.g. $50/day), or their lounge will always be a zoo.