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Ebates Gobbles Cartera: Shopping Portal Consolidation is Coming

Shawn Coomer
Shawn Coomer

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Ebates Cartera Purchase

Ebates Cartera Purchase

We have seen consolidation in the hotel industry and we have seen consolidation in the airline industry. Now, those of us who love shopping portals are about to see even more consolidation. Cartera, who runs the Splender portal along with most of the major airline and credit card portals, has been purchased by Ebates.

With the purchase of Cartera, Rakuten who owns Ebates now has a significant portion of the shopping portal industry under their control. For those who don’t know, Rakuten is a huge company. They own Buy.com and are one of the two biggest companies in the affiliate marketing space. This deal is YUGE.

According to the press release, “Cartera works with 5 of the top 10 U.S. credit card issuers and 5 of the 6 largest U.S. airlines, and since its inception, has given away more than 20 billion points and miles.” Among the portals Cartera runs are: AAdvantage Shopping, SkyMiles Shopping, Rapid Rewards Shopping and MileagePlus Shopping among others.

This buyout certainly means that we may see a change to how these portals are run in the long term, however I wouldn’t expect any changes to come soon. Hopefully we will see more of the bonuses they have been running lately, but only time will tell.

You can find the full press release and details here.

Your Thoughts?

What are your thoughts? Will this hurt consumers or will Cartera’s partners keep pressure on them to stay competitive?

Disclosure: Miles to Memories has partnered with CardRatings for our coverage of credit card products. Miles to Memories and CardRatings may receive a commission from card issuers.

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Shawn Coomer
Shawn Coomerhttps://milestomemories.com/
Shawn Coomer earns and burns millions of miles/points per year circling the globe with his family. An expert at accumulating travel rewards, he founded Miles to Memories to help others achieve their travel goals for pennies on the dollar. Shawn also runs a million dollar reselling business, knows Vegas better than most and loves to spend his time at the 12 Disney parks across the world.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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At Miles to Memories we share the best tips, tricks and deals plus travel rants, musings, hotel, airline and loyalty program reviews and a lot more! Our goal is to help people save money so they can get out there and travel the world! Through our various blog posts, podcasts & videos we teach others how to maximize loyalty rewards, hotel & airline programs and credit cards to achieve amazing things.

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