Hilton Will Implement Transparent Pricing
Hilton said last week that it is working to display mandatory fees upfront on its websites and apps, and even third-party websites that sell or distribute its products.
The hotel chain shared the news in a letter to United States Senators Amy Klobuchar and Jerry Moran. In July, the two senators introduced the bipartisan Hotel Fees Transparency Act. The bill is designed to crack down on hidden fees in the travel industry and streamline federal guidelines on pricing.
Some companies, including Hilton, have been accused of engaging in anti-competitive and fraudulent practices. By omitting some of the mandatory fees, comparative shopping become impossible for customers.
Hilton’s support for the bill comes after it received legal pressure earlier this year. Texas’ Attorney General sued Hilton in May, alleging the company had a pattern of not disclosing the total price to consumers.
Other hotel chains have also faced similar lawsuits. In August, a lawsuit was brought against Hyatt, claiming the hospitality company falsely advertised the cost of its hotel rooms by adding deceptive fees that did not appear in the listed price.
Earlier in the year Marriott had to pay a $225,000 fine in Pennsylvania for failing to adhere to a settlement that required it shows resort fees upfront.
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