Ouch! Hyatt Hotel Asks Guests for COVID-19 Financial Help
Hotel chains are hurting for cash, but asking paying guests for financial help is still a bad idea. However, that is exactly what one Hyatt hotel is doing. Motif Seattle is using in-room TV’s to beg for a $25 “one time gift” to help it through the pandemic.
Alex Kremer checked into his room at Motif Seattle and when he turned on his TV he saw a message titled “COVID-19 Support for this hotel.”
“As we all navigate these uncertain times together, please consider giving a one time gift of $25 to this hotel. This hotel will receive 100% of this contribution.” Oh, and tax applies. He shared the image on Twitter.
— Alex Kremer (@axk) August 5, 2020
The Motif hotel is part of Hyatt Hotels. A spokesperson for Hyatt said the message is not part of company practice. “As soon as we were made aware of the situation, we immediately investigated with the hotel and its IT provider, and the message was removed from guestroom TVs immediately,” Hyatt said as per SF Gate.
Hyatt is in bad financial shape, judging from its 2nd quarter earnings. They lost $236 million compared to a profit of $86 million in the same quarter of last year and saw revenue decrease by 89.4%.