Hyatt Mlife Status Match Changes
The news this morning has been dominated by Hyatt’s announcement of a brand new loyalty program to launch on March 1. I posted this morning about the program and have kept that post up to date as we have learned more. You can find the full details here.
As the day has progressed, two more significant pieces of news have come out that I know will be of interest to many of you. Along with the new program, Hyatt is downgrading Mlife reciprocal status and at the same time is making changes to how elite status works with their co-branded Chase credit card.
With the new World of Hyatt loyalty program comes changes to their Mlife partnership. Specifically elite status matches between the programs are being throttled.
Currently Hyatt elite members are matched to Mlife as follows:
While I suppose the good news is that status matches will continue, unfotunately the highest level you will be able to obtain within Mlife through the match will be Gold. Here is how matches will look once the new program launches as reported by View from the Wing:
Currently Hyatt Platinum (which can be obtained through the credit card) gets you Mlife Gold. Under the new program, the equivalent status (Discoverist) will only earn Pearl status. Top-tier elites also take a hit since both Explorist and Globalist members will top out at Gold status.
The main differences between Gold and Platinum Mlife status are slightly better room upgrades (although I almost never see this) and priority check-in, valet, etc. Since Mlife is still largely based on your play, taking a hit on status isn’t huge although I will miss some of the priority benefits that Mlife Platinum has given me.
Credit Card Changes
View from the Wing is also reporting a few changes to the way the credit card deals with elite status. Specifically there are three changes, with one of them being somewhat interesting.
- The card will come with Discoverist (lowest tier) status.
- $50K spend each calendar year will earn Explorist status through the following year.
- Cardmembers who have the card by March 1 will earn a 5% bonus on base points earned for in-hotel spend through February 28, 2018.
Overall, the Discoverist status isn’t a surprise, but the ability to earn Explorist status with $50K in spend is a decent development I think. We are losing the ability to earn 10 nights towards status with $40K in spend though, so those who were hoping to get to top-tier via that method are out of luck it seems.
As I wrote in this morning’s post, I think the changes coming to Hyatt are mostly negative for those of us who seek to maximize everything. With that said, they are clearly going after high value customers and this very well may be a good thing for their business in the long term. Overall I am sad about the overall changes including the Mlife devaluation, but the added ability to get a decent level status through spend is a nice one.
What are your thoughts about all of these changes? Let us know in the comments!