Hyatt Place Free Breakfast Elimination
As many long time readers of this site know, I am a big Hyatt fan and a top-tier Globalist member of their World of Hyatt loyalty program. Given Hyatt’s limited footprint, I have thus had to stay in many (read A LOT) of limited service Hyatt Place properties in order to qualify for my status.
In my opinion, Hyatt Place has two real selling points. First, their rooms have a “mini-suite” layout with up to 2 queen beds plus a sofa bed which is ideal for large groups or families. Second, they offer free breakfast, which can be a huge savings for said families and I suppose other guests as well.
Hyatt also positions Hyatt Place properties as being premium options in the limited service space. This of course varies by property though, since the old former Amerisuites Hyatt Place properties are FAR inferior to new builds such as the ones in Panama and near Miami International Airport. I have stayed in quite a few of these new Hyatt Place hotels and they are nice on their own without a free breakfast. Another way to say that is that I would seek out these hotels over the competition even if I wasn’t a Hyatt elite.
The Removal of Free Breakfast
News broke this week that Hyatt is testing out the removal of free breakfast at a couple of Hyatt Place hotels. According to View from the Wing, they will do their tests as follows:
- Charge $10 for any breakfast (Globalists get free breakfast still)
- Give cold items free, but charge $10 for hot items (Globalists get free breakfast still)
This has of course caused much controversy in the miles/points world, because we all love…………………FREE. The truth is not quite as simple though. Honestly, most other major chains such as Marriott and Hilton have limited service brands which include breakfast and brands which don’t. This allows consumers to choose if breakfast is important. So is Hyatt really committing a giant sin here? I’m not sure.
Is The Breakfast Good?
I’ll be honest with you. I am not a huge breakfast person. As a Globalist I do enjoy elaborate breakfasts at higher-end hotels because they are “fancy” 🙂 but give me a basic free breakfast and I’m likely to grab some tea and perhaps some fruit. When I am on a more strenuous trip I might grab some hot items as well, but about 50% of the time I don’t eat anything. In other words, even if I wasn’t a Globalist, this wouldn’t be a huge deal.
And of course the quality of the breakfast plays a huge role here as well. If charging $10 means we get real eggs and better quality food overall, then perhaps this is a positive? I’m not sold on that previous statement, but I will say I rarely am impressed with Hyatt Place hot items. Since they rotate hot items, I occasionally find something that is good, but generally it all looks blah.
While it would be easy to criticize Hyatt here, I truthfully am not sure what to think. Of course we know that Hyatt is trying to cut costs, but will this have a huge impact or will most people not care? I think those large families surely will care, but are they most of Hyatt Place’s clientele or are business travelers a big part as well?
My prediction is that Hyatt is going to eliminate free breakfast, but that certain properties will keep it. Older hotels which have more competition and ones that want to draw families may keep that benefit, while the newer hotter properties will get rid of it. Of course what do I know?!?
What do you think? Would eliminating free breakfast at Hyatt Place properties be a huge mistake or is Hyatt smart to do this? Let me know your thoughts in the comments!