Southwest Will Introduce New Fare Class in 2022
Southwest Airlines will introduce a new fare class next year. The information comes from a presentation to investors Wednesday, with the “new fare product” expected to become available in mid-2022.
Currently, Southwest offers Wanna Get Away, Anytime and Business Select offerings. The new fares will appear in a fourth column when customers search for flights. The airline, however, didn’t share many details on what passenger might expect when booking them. We know that it will be available across all channels for business or leisure.
Southwest Executive Vice President and Chief Commercial Officer Andrew Watterson said the new fare class will be above the airline’s lowest-priced Wanna Get Away category, USA Today reports. It will offer enhanced attributes “customers will happily pay a little bit more” for. Paying more is not something that customers usually do happily, but let’s wait and see what those extras are.
For those who likes things as they are, he assured that the introduction of the new product does not mean that other fares will change.
Co-Brand Loyalty Agreement
In the same presentation, there was also a bit of information about the Southwest and Chase partnership, which is the issuer for the airline’s credit cards.
Southwest will extend its co-brand loyalty agreement with Chase, which is expected to contribute to the airlines’ profitability. No details were revealed about the agreement.
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