Southwest Saying Sorry with 25,000 Points
Southwest is continuing its apology tour with free points. The airline’s latest offer to customers is a bonus of 25,000 points. These points can be used anytime and never expire.
These free points offers are being sent out by email over the last few days. If you received an email, you will find a code that you can use to claim your points from points.com. You should receive 25,000 points per passenger. So if 4 people were flying together, you should get a total of 100,000 points.
These emails are going out to customers who were scheduled to fly during the holiday period when Southwest experience massive cancellations or heavy delays. But some people who were not delayed at all are also getting these emails. And everyone is getting the same amount of points, regardless of how much they paid for their flight.
“For those who have requested refunds, reimbursements and/or are waiting to be reunited with lost bag(s), those processes are being handled with great urgency and we appreciate your patience’” the email says. “Additionally, please accept this gesture of goodwill of 25,000 Rapid Rewards® bonus points.”
The email subject is “A message from Southwest CEO Bob Jordan”.
While that’s yet another move in the right direction, Southwest still has a long way to go to make amends with hundreds of thousands of passengers that were impacted by its holiday meltdown. A class action suit was filed this week with one of those stranded customers claiming the airline didn’t offer refunds for canceled flights, as required by law.
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Designed to keep the affected customers coming back but those miles won’t feed the kids or restore a spoiled Christmas trip to visit family. Mileage is not currency and can’t replace money lost due to airline incompetence. Time for a class action lawsuit?
Lee, no disrespect, but check your math!
If you said that 400k passengers were receiving 25k points, that’s 1 billion total. That’s $13 million or so. A very small gesture.