Vegas Play Validation for Free Drinks
Ah Vegas. One of the only places in the world where you can drink for “free” if you work the system. Ok, that probably isn’t true for most of you since airport and hotel lounges also have free booze, but you get the point. Anyway, for a long time Vegas has offered free drinks on sort of an honor system. If you appear to be gambling or even gamble small sums of money, then the drinks are free flowing.
Unfortunately that may be changing soon. I have heard rumblings that this was going to happen for awhile and now it seems that Caesar’s Entertainment has finally implemented a minimum play system to unlock free drinks at their bars. Here is how it works according to KTNV:
You put in $20 to the video poker machine to get it activated. A blue light will turn on. If you play a few max bets, your light will turn green. If you keep up your playing pace, the drinks will keep coming. If you stop or slow down, the light will turn red and the drinks will stop.
Here is the company’s official statement:
Caesars Entertainment has implemented the comp validation system statewide throughout our Nevada resorts. This system enables us to offer complimentary beverages to those gamers who choose max play at our video poker bar top units.
Sure, bars only for now, but it is just a matter of time before play limits are implemented on the casino floor in my opinion. I also don’t believe this will be limited to only Caesar’s properties. MGM Resorts has been reportedly testing out similar programs for awhile now. Player card technology allows them to easily track these things and I’m guessing these restrictions will become better implemented and refined over time.
While this is not the end of the world by any means, it is just another step away from the days when Vegas presented some value to consumers. Gone are the days of free parking at many casinos and now play validation will be implemented to limit the free drinks. On one hand I understand given that these are businesses and the drinks are for gamblers, but on the other hand it feels like this all might go too far in the end.
As someone who doesn’t really gamble this doesn’t have a huge effect on me, but I thought I would ask what you guys think. Do you think this is a smart move by Caesar’s or are they going a bit too far this time?