Wells Fargo Files Trademarks for New Autograph Cards
Wells Fargo is gearing up to expand its family of Autograph credit cards. In late October the company filed two trademarks for new credit card products.
The names of the two credit cards are “Autograph Beyond” and “Autograph Journey”. Both filings were made on October 23, 2023. We see these filings usually when banks plan on launching new cards, but there’s no telling when or if these cards actually launch.
There are no details regarding card features. The filings only have basic information as shown below:
Wells Fargo revealed plans to overhaul its credit card portfolio in 2021. Then it launched the Autograph Card in the summer of 2022.
The new Autograph cards become more interesting considering that Wells Fargo is also working on adding travel partners to its current Autograph Card. That was supposed to happen on November 15th but the date has been pushed back to December 10, 2023.
HT: r/churning
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One would think that one of the two versions will be a “premium” card with Priority Pass and potentially other travel perks.
Given the existing version and a “premium” version, the question becomes what a third version would look like. Hmmm.
In the end, until Wells Fargo adds a 10x feature to its travel portal, it will remain a non-starter. And, the portal’s pricing must be competitive with other portals. Unlike Citi Travel, which consistently has higher hotel prices, which is a non-starter.