World of Hyatt Ad Campaign
Hyatt’s brand new “World of Hyatt” loyalty program is launching on March 1. As part of the changes, those who are super loyal to the chain will probably do a bit better, while those who are marginally loyal will probably come out a bit worse.
As part of the rollout of World of Hyatt, the company is starting a new ad campaign which is set to debut during the Academy Awards this weekend. The first ad, which can be seen below, focuses on understanding. According to their site:
World of Hyatt is built on the simple idea that a little understanding goes a long way. Listening, noticing others, extending a meaningful gesture can make all the difference in helping you be your best.
Understanding also inspires loyalty. Your new loyalty program connects you to the people, places and experiences at the heart of your world.
The ad features scenes from around the world and ends with Andra Day singing a beautiful version of “What The World Needs Now Is Love”.
You can find out more about their Understanding campaign here.
A Big Rollout
According to Skift, “The global campaign will be promoted not only on TV, but also through various digital and social channels, as well as out-of-home, in-hotel, print, and events throughout 2017. Hyatt is investing heavily in promoting the campaign in the U.S., China, and India in particular, too.” Clearly the launch of World of Hyatt is a big deal for the company.
The Ad
Here is the advertisement that is set to debut on tv during the Academy Awards.
What do you think? Is this too simplistic a take on the world and loyalty or is Hyatt effective in their branding? Do you like how this advertisement feels almost political or would you rather see something more traditional? Let us know in the comments!
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[…] of Hyatt came on to the scene earlier this year with a lot of noise. For most customers it was a devaluation of what was once a very generous […]
I don’t understand! If I saw that I would have no clue what the ad was for!
meh. why would i want stay in a hotel with terrorists?
Nice message for Hyatt, the brand. If I’m supposed to connect it the WOH program, that message is lost on me.
The only thing that turned me off was the girl’s voice who was singing the song. I did not like this rendition at all.
A universal message that is needed now, more than ever. Good on ya, Hyatt.
Pretty sad the point we got to in these times of empowered/entitled trump deplorables…
An ad that shows basic civility is labeled as too political…
Who labeled it as too political? I was interested in reader opinions but didn’t make any assertions.