World of Hyatt Ad Campaign
Hyatt’s brand new “World of Hyatt” loyalty program is launching on March 1. As part of the changes, those who are super loyal to the chain will probably do a bit better, while those who are marginally loyal will probably come out a bit worse.
As part of the rollout of World of Hyatt, the company is starting a new ad campaign which is set to debut during the Academy Awards this weekend. The first ad, which can be seen below, focuses on understanding. According to their site:
World of Hyatt is built on the simple idea that a little understanding goes a long way. Listening, noticing others, extending a meaningful gesture can make all the difference in helping you be your best.
Understanding also inspires loyalty. Your new loyalty program connects you to the people, places and experiences at the heart of your world.
The ad features scenes from around the world and ends with Andra Day singing a beautiful version of “What The World Needs Now Is Love”.
You can find out more about their Understanding campaign here.
A Big Rollout
According to Skift, “The global campaign will be promoted not only on TV, but also through various digital and social channels, as well as out-of-home, in-hotel, print, and events throughout 2017. Hyatt is investing heavily in promoting the campaign in the U.S., China, and India in particular, too.” Clearly the launch of World of Hyatt is a big deal for the company.
Here is the advertisement that is set to debut on tv during the Academy Awards.
What do you think? Is this too simplistic a take on the world and loyalty or is Hyatt effective in their branding? Do you like how this advertisement feels almost political or would you rather see something more traditional? Let us know in the comments!