Wyndham Signs Deal to Add 16 Hotels
Wyndham Hotels & Resorts and LuxUrban Hotels has signed a deal which will add 16 new properties in major cities for Wyndham members. These 16 LuxUrban hotels, representing approximately 1,400 rooms, will join the Trademark Collection® by Wyndham brand later this year.
These properties are located in popular tourist destinations such as New York, Los Angeles, Miami, Washington, and New Orleans. These hotels will maintain their LuxUrban branding while also gaining affiliation and recognition via the Trademark brand name.
In exchange, Wyndham will provide financial, sales, and operational related support to help advance LuxUrban’s asset-light acquisition-driven growth strategy. That also paves the way for additional LuxUrban hotels to join in the future, including any locations not yet acquired.
Wyndham’s Trademark Collection is geared toward three- and four-star hoteliers looking to tap into the scale and resources of Wyndham while maintaining their hotels’ independence. Today, the brand includes more than 185 hotels in nearly 25 countries, including locations in top-tier cities like Atlanta, San Francisco, Las Vegas, Montreal, Berlin, Zurich, Athens and Istanbul, among others.
“We created Trademark Collection by Wyndham specifically to cater to the needs of operators like LuxUrban,” said Wyndham’s chief development officer Chip Ohlsson in a statement. “So many hotels today, particularly those in urban destinations, have a distinct character and unique charm that hoteliers want to hold on to. At the same time, they want the visibility, distribution and support that comes with being part of a well-known brand. Trademark gracefully bridges that gap, affording hoteliers the opportunity to maintain their independence while unlocking the resources of the world’s largest hotel franchisor.”
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