The 10X Chase Dining Promo Is Fool’s Gold
It has been blasted everywhere, earn 10X Ultimate Rewards with your Chase Sapphire Preferred or Sapphire Reserve cards! I get it, it sounds sexy, 10X earning is awesome. It gets clicks, new cardmembers and creates hype but lets face it the 10X Chase dining promo is fool’s gold. To be completely honest, we didn’t even think it was worth covering because it was that niche of a promo but I have seen it blasted everywhere so figured a PSA was in order. This is yet another lackluster promo by a credit card company that sounds great until you actually dig into it.
So Many Hoops
I’ll give you the brief overview of the promo. You can earn 10X on dining with your Sapphire cards if you order it through the Chase Dining site located inside the Ultimate Rewards portal. That is bulky to begin with and it has you wondering, is this some type of new Uber Eats or something? Kind of except it will give you like 3 options in your area. I am sure if you live in LA or NYC you will get more than most but if you are in a rural area forget about even having 1 option. These are specific restaurants that Chase has partnered with and there isn’t many of them. So you want me to drive 30-40 minutes to pick up food for 10X earning you say? Hard pass!
Some of these locations will only allow pick up on the weekends as well, limiting you even more. If you work near a location you may be out of luck grabbing dinner on the way home. To be fair, dining in is an option at most of them as well.
This entire system seems bulky and unnecessary and I don’t get why anyone would use Chase Dining in the future. Forget about all of that though, lets throw out a promo that sounds sexy, that everyone will cover for the title alone but that offers little to no value. Sounds great! Oh yeah cap it at $500 in spend too while you are at it.
This Is A Troublesome Trend
I love credits like anyone but when we need spreadsheets to keep track of them all we have lost cabin pressure. These are gimmicks by the card companies that sound great to the consumer but they know most will fail to use them. Throw in the fact that a portion of the bill is likely picked up by the partner, hello Peloton, and you really can’t lose as the lender here.
Let’s get the media to pump all these discounts and we can look like the hero, all while realizing that most people are not disciplined enough to use it past the first month. We could just make our products better, or lower annual fees instead, but where is the fun (i.e. profit) in that?
Sorry for this mini rant but I couldn’t believe how many people wrote about this like it was a good thing. It is highly unlikely that you will ever earn 10X Ultimate Rewards on dining with this offer. The hoops are many, the options limited but the headlines are damn sexy…let me tell you. I can’t blame Chase really, they know the game and they play it well. Hopefully they drop something meaningful on us the next time around instead of these smoke and mirrors.