Americans Are Now More Willing to Travel Again
Fear of coronavirus pandemic is apparently subsiding and becoming less of a factor in Americans’ upcoming travel plans. Longwoods International, a tourism-focused market research consultancy has been researching the topic for weeks.
In the study’s 12th week, 47% of U.S. travelers surveyed said that the COVID-19 pandemic will “greatly impact” their getaway plans over the next six months. That is substantially less than that number’s peak percentage of 67% observed back on April 1, and its lowest since mid-March 2020.
71% of American travelers have travel plans in the next six months, a percentage that has remained relatively constant since mid-March, but down from a peak of 87% on March 11, before the full impact of the pandemic was in place. In fact air travel has seen an increase in recent days, getting close to the 400,000 mark for daily passengers going through TSA checkpoints. At its lowest point that number was only around 85,000.
“The data shows slow but steady progress in a return to normalcy for future travel in the U.S.,” said Amir Eylon, President and CEO of Longwoods International. “But we still have a long way to go for the American tourism industry to regain its footing both in sales and employment.”
Other factors that respondents cited as affecting their travel decisions over the next six months included concerns about the current economy and travel cost. 22% said that the economy would greatly impact their plans and 17% said the same thing about costs.
The survey, supported by Miles Partnership, was fielded May 27, 2020 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.