Hyatt CEO Says Guests Are Now Booking Last Minute Trips
If you have changed your booking habits and booking last minute, you are not alone. More people are doing so during the pandemic, booking only days in advance as the uncertainty or travel makes long term plans difficult.
In the U.S., “over 65% of our full-service bookings and over 75% of our select service bookings are being made only four days ahead of the date of stay,” CEO Mark Hoplamazian said on the second-quarter earnings call. “This is the shortest transient booking window we have seen,” he added.
Recently there has also been an increased interest in private experiences. So Hyatt is using spaces in new ways. Some hotels offer private rooftop yoga, in-suite dining or picnic basket dinners on the lawn with live music. “We also have developed new in-room experiences such as spa kits and mixology kits for guests to create their own cocktails,” Hoplamazian said.
Hyatt reached the peak of hotel closures at approximately 35% globally, back in April. Now many hotels have reopened over the past few months with 80% of hotels open at the end of June and approximately 87% at the end of July. Hyatt plans to reopen most of the remaining hotels within the next couple of months. Leisure travelers have been the strongest driver of occupancy increases, especially where guests can drive to destinations instead of flying.
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