eBay Bucks & Gift Cards
This morning I posted about a Kmart gift card deal that is made better partly because of an 8% eBay Bucks promotion. Unfortunately, as of October 1, 2016 purchases of gift cards of any kind on eBay will no longer earn eBay Bucks.
Here is the notice you can find if you login to your account, go to “My Ebay” and click on the “eBay Bucks” section:
Gift Cards, Digital Gifts, and eBay Gift Cards exclusions for October 1, 2016 and January 1, 2017
After October 1, 2016, you will not be able to earn eBay Bucks when purchasing eBay Gift Cards, Gift Cards, and Digital Gifts purchases within the Gift Cards & Coupons category.
After January 1, 2017, you will not be able to redeem eBay Bucks for eBay Gift Cards within the Gift Cards & Coupons category.
eBay Bucks are earned per quarter, so it is no surprise that these changes will take effect at the beginning of each quarter. Beginning on October 1, you will no longer earn eBay Bucks when purchasing gift cards. As I mentioned, this will signficantly impact the value of various deals on the discount site.
Second, starting in 2017, any eBay Bucks earned, will not be able to be used towards eBay gift cards. (It appears based on the wording you will still be able to purchase merchant gift cards.) The reason this is being implemented in 2017 is most likely because people have already earned eBay Bucks this quarter and eBay doesn’t want any issues with changing the rules. eBay Bucks being spent in 2017 will be earned after October 1 and thus after this announcement.
While these changes may seem small, they will have a huge impact on the value of eBay for many people. I personally am not surprised this has happened given that almost no other retailer pays rewards on gift card purchases. (Fuel rewards excluded.) We have also seen some portals add exclusionary language on all gift card purchases for eBay, so more changes may be yet to come. Fun fun.
What are your thoughts? Has eBay shot themselves in the foot with these restrictions or are you surprised that it took this long?
HT: Doctor of Credit