LifeMiles Says “It’s Business as Usual”
Avianca has filed for Chapter 11 bankruptcy reorganization due to their current financial situation. As Shawn notes in his article, the LifeMiles loyalty program is not part of the bankruptcy. But nevertheless, LifeMiles members have received an email that aims to clear up any doubts, assuring them that the program will continue to function normally.
The email notes that Avianca plans to “continue honoring the LifeMiles loyalty program, and has extended its frequent flyers’ Elite status through January 2022. Members will continue to earn miles on Avianca flights as well as redeem LifeMiles for Avianca tickets, or for tickets with Star Alliance and other air partners, as normal.”
LifeMiles is a separate business from Avianca, so the bankruptcy filing does not affect your member status or your miles balance. “LifeMiles is operating as normal,” the email says, supported by a coalition of more than 550 commercial partners.
Avianca expects tickets redeemed with miles will continue to be exempt from change penalty fees until October 2020. LifeMiles expiration has also been paused until the end of the year. You can find more information on Avianca’s announcement at www.aviancawillkeeponflying.com.
Let us know what you think. Are you trying to use up your miles as soon as possible?