MGM Mlife Status Extensions
Over the past couple of weeks we have seen customer friendly moves from a number of the world’s largest hospitality companies when it comes to elite status and other benefits in their very lucrative rewards programs. Now, one of the biggest gaming companies has gotten into the action. Mlife (MGM Resorts) is making a number of moves that will please their customers in Vegas and beyond.
Mlife Changes Due to COVID-19
In a letter sent out to Mlife Rewards members, MGM Resorts detailed a number of moves they are making to help customers due to COVID-19. Among them are elite extensions, an adjustment of the qualifying calendar and the suspension of points expiration temporarily.
Extending Tier Status & Benefits
In the letter sent out to Mlife Rewards members, the company outlined how they are extending tier status and benefits for all members.
We are excited to announce that the M life Rewards Tier Status, whether NOIR, Platinum, Gold or Pearl, you earned in 2019 or in 2020, will be extended through January 31, 2022.
You no longer have to worry if Mlife elite status is unobtainable for you this year, because whatever status you have should be extended through January, 2022.
Earning Year Changes
In the past Mlife status has run through September 30, however Mlife has changed the earning year as of now as well.
With this extension, we are also changing our earning year to January 1 – December 31 from what’s historically been October 1 – September 30, extending your benefits an additional three months and moving to an easier to understand and track calendar earning year.
Their September 30 cutoff was always strange and this new setup aligns them with many other hospitality brands. Of course with these calendar changes and the extensions mentioned above, Mlife loyalists are essentially getting their status extended for 16 months.
Points & Express Comp Expiration Suspended
Since you aren’t able to visit any Mlife casinos right now, the company is also suspending expiration of points and Express Comps through September 30, 2020.
We want to make sure you don’t miss redeeming and enjoying any Points or Express Comps™ that may expire during the time we are closed. As a result, we have suspended Point and Express Comp expirations through September 30, 2020.
A good move that is in line with industry standards. No one should lose points right now due to these shutdowns.
Some Promotions Cancelled
As a Las Vegas local who really doesn’t gamble, I don’t receive too many offers from Mlife, however if you do then be prepared for some changes. Certain offers, promotions, events, etc. have now been cancelled.
Certain M life Rewards offers like promotions, events and entertainment will expire or be cancelled during the time we are closed. We are working on rescheduling these and other offers and will communicate new dates to you soon. For FREEPLAY®, FreeBet, SLOT DOLLARS®, gifts and other offers valid during the closure, please know that we are building new offers for you to enjoy upon reopening. We will share those updates with you soon.
Good Move by a Bad Company
I worked for MGM Grand in 1999-2000 when it was still a fresh new company. Kirk Kerkorian had launched his newest MGM Grand in 1994 with a focus on family entertainment and bottling up some of the spirit and magic that made Disney great. Employees were known as cast members, guests were treated like gold and employees LOVED working there.
Of course the company has grown and things have changed. Anecodatally MGM is not known as a great company to work for anymore. Additionally, over the years I feel like they have given less to guests compared to their competitors. They pushed in the era of resort fees, brought on junk fees for mini-bar removal, etc. and of course who can forget those parking fees! Now, they are leading a push to weasel their way out of providing as many free drinks to gamblers.
The Human Side of MGM Resorts
But there is a human side to this company that employs tens of thousands of people in Las Vegas and elsewhere. MGM has had to furlough most of their employees while they continue to pay for health care as of now. Rumors suggest they are trying to reopen (at least partially) on June 1, however things can and will change. I hope for the sake of their employees and loyal customers that MGM is successful when they reopen, however they will face an uphill battle in the near term.
Let’s hope MGM’s playbook of predatory fees hasn’t eroded the goodwill and reputation that Sin City has. For the past few years I have heard story after story of people leaving my home town with a bitter taste in their mouth. Vegas can no longer take for granted their run of the mill consumer, but instead needs to embrace the customer service and atompshere that once made Vegas great. Or at least that’s my take.
MGM Resorts and their Mlife program have extended elite status for members, paused expirations of points and comps plus changed their elite calendar to give people even more extra time. These moves come after many hospitality industry leaders have made similar offerings (although before some competitors like Caesars have announced full plans) and at a time when Vegas is going to have to show a little humility in order to attract customers back.
What do you think? Are you loyal to MGM Resorts? Are you planning a return to Vegas? Share your thoughts in the comments below!
H/T reader Nancy @travelnso on Twitter
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